Take control of your brand’s story with a unified approach to content, SEO and social media The discoverability of your brand is a make-or-break operation. The first page of your SERPs (search engine result pages) is a vital snapshot of your brand narrative. Before visiting your website, a prospect scrolls through an initial set of […]
Category: SEO
Goodbye Flash
“The end of an era”… that’s the title Microsoft used to announce it will stop supporting Flash in their web browsers. Flash is disabled by default in Chrome (starting in version 76), Microsoft Edge, and FireFox 69. Soon, we’ll also move on from Flash in indexing for Google Search. Flash was the answer to the boring […]
More options to help websites preview their content on Google Search
Google uses content previews, including text snippets and other media, to help people decide whether a result is relevant to their query. The type of preview shown depends on many factors, including the type of content a person is looking for and the kind of device they’re viewing it on. For instance, if you look for recipe […]
Mobile-First Indexing by default for new domains
Over the years since announcing mobile-first indexing – Google’s crawling of the web using a smartphone Googlebot – our analysis has shown that new websites are generally ready for this method of crawling. Accordingly, we’re happy to announce that mobile-first indexing will be enabled by default for all new, previously unknown to Google Search, websites starting July […]